Ryan's Method: POD Niche Research

With time, you’ll learn how to do draw valuable conclusions quickly. Last but certainly not least, we’d be remiss to not plug our own services a bit. It's easy to outrank your competition in a niche where other business owners are not creating high-quality, detailed content that serves the audience. It may actually be showing you that you've found a profitable niche. But you do need to do a thorough analysis of competing sites. Create a new spreadsheet and start logging all of the competing sites you can find.

By identifying your passions, you’ll find niche site ideas that won’t make you miserable down the line. Some niches are evergreen, which means consumers are interested in this offer year-round and demand has been stable or growing for years. And even though a niche like this might seem pretty narrow, brands thrive in this space such as Garmin which did $4.19 billion in revenue in 2020 and employs over 16,000 people. The term "hiking watches" has over 3,600 searches per month, and gives you the opportunity to broaden out into "fitness watches" or "running watches" down the line.

SEMrush – a dashboard with all your research tools in one placeBesides the features, the quality of data, I like SEMrush because it’s easy to use and it’s fast. Of course, you can do a lot with free research tools, however interpreting the data from a large number of sources and then consolidating it, can be a lot of work. SEMrush allows me to do Niche Research quickly and efficiently, without the hassle.

Then you can devise a digital marketing strategy that suits your audience’s needs. Understand what content is being created by your competitors. They’ve usually done their research too and they’re not creating content blindly. You can use the most popular content in your niche as an indicator of what’s working and what’s not. Referral traffic will tell you which websites are sending traffic to your competitor’s website and where your competitors are sending traffic to.

If you don't care about the topic, you may not be able to find the drive within to persevere. If you're struggling to decide, or you need more data to work with, use the following five steps to find your niche. Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis.

This will give you a better idea of how your business can provide value to your niche market. Starting small is how you establish yourself in your market. Then, as your business scales, it's natural for your niche market to grow. In fact, Harvard Business Review says large markets can evolve from niche ones.

Marmalead is an Etsy SEO tool designed to improve your organic traffic, increase conversions, and take your handmade business to the next level. Popular Etsy markets include wedding decor, handmade jewelry, soaps, candles, t-shirts, etc. Take a look through any of these product categories, and you’ll find hundreds of thousands of products that more or less are all very similar.

See if people want to put money towards your product with crowdfunding sites. Not only can you gain funding but you'll also get your product in front of potential customers. Create a simple website or landing page for your business so customers can find you. Offer a trial period of the product or give out free samples to your target customers.

This can show you where you need to improve your own or competitors’ strengths and weaknesses in terms of optimization. This section will also show you some important data that is relevant for better rankings, such as site speeds, site errors, and some recommendations to implement. SEO keywords – show you the search terms that are driving the most traffic to the pages on a specific website. This will give you an overview of the topical organization of the competitor’s website.